If you have planned to take your business online, congratulations! E-commerce has revolutionized how people shop, which is why online stores have become a mainstream alternative for enterprises worldwide. Whether you are a budding enterprise or an established business looking for ecommerce website design in Singapore, understand that designing an e-commerce store is no cakewalk. It requires extensive research, planning, and execution to make it successful. Wondering what are the most common mistakes you can avoid during e-commerce website development? Read on to find out!
Poor Website Navigation
Navigation is the backbone of any eCommerce website. Visitors should be able to find the products they want to purchase quickly and easily. If your website has poor navigation, visitors will get frustrated and leave your website. According to a study, 94% of users cited easy navigation as the most important website feature. So, make sure your website has clear, concise, and easy-to-understand navigation.
Lack of Mobile Optimization
In this era of smartphones and tablets, mobile optimization has become a must-have feature for any website. In fact, mobile devices account for over 50% of website traffic. Therefore, your eCommerce website should be designed with mobile users in mind. Your website should be mobile-friendly, with easy-to-click buttons, and should load quickly on mobile devices.
Unresponsive Website Design
The design of your eCommerce website is crucial in attracting and retaining customers. Your website should have a professional and appealing design, with a colour scheme that matches your brand. Your website should be easy to read, with clear typography and easy-to-understand language. If your website has a poor design, visitors will not trust your brand, and you will lose customers.
Slow Loading Speed
In today’s fast-paced world, people don’t have the patience to wait for a slow-loading website. According to a study, 40% of visitors will leave a website if it takes more than three seconds to load. Therefore, your eCommerce website should be optimized for speed. You can optimize your website by compressing images, reducing the number of plugins, and minimizing HTTP requests.
Cluttered Product Descriptions
Your product descriptions are the key to converting visitors into customers. If your product descriptions are poor, visitors will not understand the benefits of your products, and you will lose sales. Your product descriptions should be informative, concise, and easy to understand. They should highlight the benefits of your products, and answer any questions visitors may have.
Lack of Security
Security is a significant concern for eCommerce websites. Customers want to know that their personal and financial information is safe when they make a purchase. Your website should have an SSL certificate, which encrypts sensitive information, such as credit card numbers. You should also use secure payment gateways, such as PayPal or Stripe, to process transactions.
Not allocating a marketing budget
Lastly, you also need to have a clear-cut marketing budget for your website. If you don’t plan your budget wisely, you might exhaust all your resources in a single step. One efficient marketing framework is taking your media to social media to beat the costs!
Want to avoid any of these cost-intensive mistakes? Reach out to a professional e-commerce website design company in Singapore now to help you through the overall design and development process.
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